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Sacheu Beauty was founded by Sarah Cheung with three key goals. One, to bring "hygienic beauty tools" to its customers. Two, to offer "effective, skin-barrier conscious formulas" to use with them. And three, to combine these tools and serums for "bouncy, resilient," and glowing skin.
So, yes: This skincare brand is not just cute, but designed to capital-W work. Per the website, they achieve this by sticking to "efficacious ingredients that directly improve skin health and support the [skin's] barrier. These ingredients are both "…